Felicia Minei Behr, a trailblazing figure in the television industry, passed away on Sunday, March 2, 2025.
Deadline reported that Behr, recognized for her extensive contributions to popular soap operas and for being the first female executive producer in daytime TV, was 82 at the time of her passing from brain cancer.
Behr's journey began on Long Island, NY, where she was born on September 21, 1942. Her early career took flight at CBS in 1960, starting as a secretary. This humble beginning would pave the way for a storied career in television production.
Throughout the 1960s, Behr contributed to several high-profile shows, including The Jackie Gleason Show, The Ed Sullivan Show, and The Garry Moore Show. Her experience at CBS provided a solid foundation for her subsequent achievements in the soap opera genre.
In 1970, Behr made a significant career move by joining All My Children as an associate producer, a position she held until 1975. This role was her first major foray into the soap opera world, setting the stage for future leadership roles.
After a brief interruption, she returned to All My Children in 1989, this time stepping into the role of executive producer. This period marked significant growth and recognition for both the show and Behr herself.
During her time with All My Children, Behr's influence extended beyond daily operations. Under her leadership from 1989 onwards, the show flourished, winning Daytime Emmys for Outstanding Drama Series in 1992 and 1994.
Her tenure included producing over 3,500 episodes, a testament to her dedication and impact on the show's success. Behr's storytelling ability not only captivated audiences but also set the bar for future productions in the genre.
Aside from her achievements with All My Children, Behr was the executive producer of Ryan’s Hope from 1988 until its cancellation in 1989. She oversaw over 1,300 episodes, helping to shape the narrative and direction of the show.
Behr expanded her influence in the industry by taking on the role of executive producer for As the World Turns from 1996 to 1999.
Her leadership continued to push the boundaries of daytime television, proving her versatility and commitment to the medium.
In 2000, Behr reached another career milestone by becoming the Senior Vice President of ABC Daytime Programming, where she served until 2004. Her executive oversight included not only production but also strategic direction for ABC's daytime lineup.
Following her tenure at ABC, Behr turned her attention to international television production and academia. She shared her wealth of knowledge by teaching TV production courses at Drexel University, influencing the next generation of producers.
Felicia Minei Behr's personal life was as rich and fulfilling as her professional career. She was surrounded by a loving family, including her four daughters, one son, and ten grandchildren, at the time of her passing. Behr was preceded in death by her husband, Robert W. Behr, in 2017.
Throughout her five-year battle with brain cancer, Behr remained a beacon of strength and resilience. Her legacy is not only preserved in the countless episodes of television she produced but also in the family she nurtured.
"Her storytelling expertise and deep connection with audiences helped create some of the most memorable moments in soap opera history," her family stated.
This legacy of emotional engagement and creative storytelling will undoubtedly continue to influence and inspire.
Felicia Minei Behr's pioneering role in daytime television paved the way for many who followed in her footsteps. As the television industry continues to evolve, her contributions remain a gold standard of excellence and innovation.