President Donald Trump is shaking up the narrative around his signature tax law with a shiny new name to win back public support, according to The Washington Examiner.
After signing the One Big Beautiful Bill Act into law on Independence Day and facing a rocky road of public opinion since, Trump has decided to pivot to a fresh branding strategy, now calling it “Trump’s Working Families Tax Cut,” as discussed in a recent White House Cabinet meeting on Tuesday.
Let’s rewind to the start: this legislation, hammered out through tough congressional negotiations, was inked on Independence Day with much fanfare. It promised big relief for everyday Americans. But the original tagline didn’t quite stick as hoped.
Fast forward to Tuesday’s Cabinet meeting, where Trump candidly admitted the old descriptor wasn’t cutting it. “I’m not going to use the term ‘great, big, beautiful,’” he declared, noting it worked for passage but flopped in explaining the law’s heart. Clearly, he’s aiming for a message that resonates more with kitchen-table concerns.
Enter the rebrand: “Trump’s Working Families Tax Cut.” It’s a deliberate shift to spotlight benefits like no taxes on tips, Social Security, or overtime provisions that should, in theory, have folks cheering. Yet, the public remains skeptical, and that’s the rub.
Recent Pew Research Center polling paints a grim picture: 46% disapprove of the original bill, just 32% approve, and 23% are shrugging with uncertainty. That’s a tough hill to climb with midterm pressures looming. Republicans are banking on this new name to flip the script.
What’s in this bill, anyway? Beyond the crowd-pleasers—no tax on tips or overtime—it’s also got deep cuts to Medicaid, cleverly timed to kick in after the midterms.
That delay might soften the blow, but it’s still a gamble. Here’s the kicker: many of Trump’s core supporters, especially those on tighter budgets, rely on Medicaid.
As Republican pollster Whit Ayres pointed out, “There are also millions of dollars in cuts to Medicaid, and millions of Trump voters are on Medicaid.” That’s a tightrope walk between fiscal reform and voter loyalty.
Ayres added, “You can argue that all they did was cut Medicaid to the people who should be working but are not, but the statistics seem to show that a lot of current recipients are already working.” This isn’t just policy—it’s personal for many Americans. How do you sell a tax cut when folks fear losing healthcare?
Trump isn’t taking the criticism lying down, slamming Democrats for boiling the bill down to catchy, negative soundbites.
He accused them of fixating on entitlement cuts while ignoring the broader wins. It’s classic political chess—frame the narrative before your opponent does.
“No tax on tips, no tax on Social Security,” Trump emphasized at the meeting, practically daring voters to disagree. “I don’t know how you can vote for anybody else.” It’s a bold pitch, but will it drown out the Medicaid noise?
White House spokeswoman Abigail Jackson doubled down, saying, “President Trump is right.” She insisted this is the biggest tax cut in history and promised to keep touting its benefits. That’s the party line, but numbers don’t lie—public opinion is still sour.
Interestingly, Trump took a detour during the meeting to praise Secretary of State Marco Rubio, suggesting he’s too good at his job to run for another office.
“I don’t think he should ever run for another office,” Trump quipped with a nod to Rubio’s respected standing. It’s an odd aside, but perhaps a signal of internal unity amid external storms.
Back to the bill, Trump also warned of dire consequences under Democratic control, claiming, “If the Democrats got in, Social Security is over.” He framed his reforms as a safeguard for entitlement programs, painting a picture of renewed national success. It’s a stark contrast to progressive warnings of slashed safety nets.