President Trump signed an executive order directing U.S. agencies to drop “artificial intelligence” for “Super Intelligence,” rejecting scare labels as he rallies tech leaders behind American-led progress.
Trump put the order into force after a White House luncheon with tech CEOs and government officials, then delivered brief public remarks flanked by Nvidia CEO Jensen Huang and Tesla and SpaceX CEO Elon Musk. The Verge reported that official policy websites, policy documents, and press releases will now refer only to “Super Intelligence,” and the executive branch will no longer acknowledge the existence of “artificial intelligence.”
Executive agencies do not have to revise past regulations or documents. Going forward, though, U.S. officials are expected not to use the terms “artificial intelligence” or “AI” in the relevant settings. The administration is also seeking to use the new phrase as a replacement for a broader statutory definition of the technology.
Earlier Tuesday, Trump spoke at an event announcing the launch of America.gov and made the same case for the clearer label. He first floated the rebrand last week in a speech to the United Nations General Assembly, saying the goal was to quell fears that the technology is advancing too quickly and posing a safety risk.
Chinese President Xi Jinping visited the White House last week. Trump said Xi “loves it.”
RealClearPolitics reported the White House framed the day around full-speed development and public trust. America.gov launched as an AI-driven portal to federal services, benefits, passports, parks passes, and more, without initial user logins or stored data. The order also directs integration of federal agency documents with the new site.
Trump described the luncheon as “very productive” and “extremely friendly.” About 20 top tech executives joined him. He said the room showed “a lot of commonality... and all for the good... sort of a feeling of love for our country.”
That same outreach fits a pattern of decisive White House moves, including when Trump canceled nearly $1 billion in federal funds through a late-year rescission.
Trump told reporters there is “a belief that there should be tremendous self-regulation.” He added, “And we automatically have regulation with the Department of Justice, the FBI, all of that.” Firms, he said, will “work to make the community happy,” and “data centers are going to be very popular.”
The Washington Examiner published the White House Accord on Super Intelligence Joint Commitment on Frontier Responsibilities. Companies building frontier models commit to internal controls, an internal oversight team, external audits, and an independent oversight board.
Anthropic CEO Dario Amodei, present for the discussions, put the stakes plainly: “As the president said, whoever wins AI wins... we can win safely.”
Trump has taken a similarly direct approach on security questions abroad, as when he signed a security deal with Denmark giving the United States permanent military control over Greenland.
At the America.gov event and after the luncheon, Trump rejected the old vocabulary outright. “We don’t want to hear artificial. Because it’s not artificial. It’s very powerful, it’s very brilliant. It’s going to mostly be put to good use and we’ll stop the bad use.”
“The word super is the best word of all, and it’s the simplest.”
He compared the discarded label to media distortion: artificial “is like the news. Fake news.”
That blunt style matches other accountability steps, including when Trump barred CNN, MS NOW, and Politico from the White House over years of distorted coverage.
National Review noted the order’s late-September timing, calling it an early “October surprise” that could shape the November midterms, while questioning whether a semantic change alone rewires daily speech. The practical record is clearer: agencies get a single official term, tech firms signed a voluntary morally binding accord on guardrails, and the White House is pairing speed with existing criminal enforcement rather than new layers of slow-walking bureaucracy.
Trump keeps hammering kitchen-table results in the same stretch of announcements, recently doubling down on a $5,000 dividend promise at a North Carolina rally.
Last week’s UN speech and this week’s signatures form one sequence. Name the technology for what it can do. Keep the bad uses in the crosshairs of the Justice Department and the FBI. Build the public portal that lets citizens get services without feeding a new data vault. Bring the builders into the room and put their names on the guardrails.
Scare stories about the future do not build data centers, deliver passports, or win the race that matters. Clear language and enforceable basics do.