Media Executive Alex Fraser Passes Away At 54 After Losing Battle With Cancer

 January 28, 2025

Alex Fraser, renowned for his expertise and leadership across multiple media companies, including Red Arrow Studios and Sky Vision, has died at 54.

Deadline reported that Fraser passed away in his London home earlier this month after a prolonged battle with cancer.

Fraser's influence spanned nearly a quarter-century in the dynamic field of media acquisitions, distribution, and consultancy. Initially building his career at Eagle Rock Entertainment and IMG Media, he eventually moved into prominent roles at international media powerhouses.

Before his tenure at Red Arrow Studios and Sky Vision, Fraser developed a substantial portfolio at IMG Media. His roles there laid the groundwork for his later achievements in media distribution and acquisitions.

At IMG, Fraser met Henrik Pabst, who recalls the inception of their friendship fondly. "I met Alex 20 years ago at IMG Media and from minute one, he was supportive and welcoming," Pabst shared, emphasizing Fraser's personal warmth and professional acumen.

"His view on life and work topics helped me often to see clearer. Thank you, Alex," said Pabst, highlighting not just his professional abilities but his impact.

Developing a Distinctive Approach to Media Distribution

Fraser was known for his strategic mind, particularly in financing European co-productions in both scripted and unscripted categories.

His approach not only influenced current practices but also set trends for future media collaborations on a global scale.

During his time at Sky Vision and later Red Arrow Studios, Fraser established himself as a key figure in dealing with complex deals that spurred significant growth for these companies.

Niki Page, one of Fraser’s colleagues at both companies, praised his vast network and deal-making prowess: "I knew Alex on both a professional and personal level, and he was a truly exceptional person," she stated.

Fraser was also a regular fixture at major industry events like MIPTV and MIPCOM. His presence at these gatherings was not just professional but profoundly personal, often coloring these high-stakes environments with his unique brand of humor and insight.

"Alex was one of these rare souls, very funny and cynically sharp, yet with a heart of half of the size of his body," reflected Pabst, recalling their times together with affection.

"Hanging out with him on the Autobahn at Cologne Carnival or laughing and gossiping over a good meal somewhere on this planet will never be forgotten. I will miss you, my dear friend," Pabst added.

Niki Page noted Fraser's uncanny ability to keep up with the ever-shifting dynamics of the media world. "He was a font of industry knowledge — knowing who worked where, who bought what, and who might be in line to make the next big move," she said.

His expertise brought indispensable insights and solutions that helped shape the future of media distribution. "His expertise was invaluable to all of us," Page remarked.

On a personal level, his sharp intelligence, wit, and big heart made a lasting impact. "Alex’s presence left a lasting impact, and his friendship was something I will always cherish," she expressed.

Remembering Alex Fraser's Charismatic Presence

Malcolm Gerrie, who first connected with Fraser in the early nineties, also shared his thoughts. "Alex was hugely likeable, charming, and smart. His gentle manner was a hit both with producers and buyers," Gerrie noted.

"He knew everyone and his presence was essential at enthusiast events like MIPTV and MIPCOM," he added, highlighting Fraser's influential role in these arenas.

Gerrie concluded, "He will be sorely missed," echoing the sentiments of many who knew Fraser, not just as a visionary in his field but as a beloved friend and colleague.

Alex Fraser leaves behind a profound legacy marked by innovation, leadership, and relentless pursuit of excellence in the media industry. His colleagues, friends, and family remember him as a pivotal figure who not only envisioned but actively shaped the future of media distribution and production across borders.

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