In an effort to mitigate the damage done with conservatives, Anheuser-Busch (A-B) is focusing on repair of Bud Light's image with following their recent partnership with trans activist, Dylan Mulvaney. They have effectively taken their damage-control campaign to Capitol Hill. However, one conservative group is warning the GOP not to take the bait.
Owned by Belgium-based brewing conglomerate InBev, the beer giant, has hired a lobbying team of former Republican Senate staffers to woo lawmakers as it seeks to repair Bud Light's image among conservatives.
Weeks ago, reportedly A-B secured lobbying firm Origin Advocacy, LLC, to represent the company on "general policy regarding the alcohol-beverage industry." The lobbyists handling the account are both veteran GOP aides. Origin founder Sean McClean and Origin partner Emily Lynch.
However, not all conservatives are happy with A-B's approach, as it attempts to quiet down the Bud Light-backlash on the hill. In a letter obtained by FOX Business News that was sent to congressional aides by the conservative group - American Accountability Foundation (AAF), the group urged the staffers to reject the lobbyist group and A-B.
Tom Jones, AAF president wrote in the letter that McClean and Lynch are“making the rounds on the Hill trying to red-wash Bud Light's disastrous decision to partner with a man pretending to be a woman and tell you the company really does respect conservative values."… "They're even making the shamefully offensive equivalency argument that their transgender activist beer can is just like their beer can honoring WWII vets,"…he continued… "They're telling offices, ‘Anheuser-Busch sometimes creates commemorative cans. ... Honor Flight can [for] example.’ If partnering with a trans activist wasn't shameful enough equating Dylan Mulvaney to a World War II hero is really beyond the pale."
- Tom Jones, AAF President
An AAF statement commenting on the situation further stated-
"If Bud Light wants to regain the trust of conservative customers, they should apologize for insulting their values by embracing the woke left’s radical gender agenda instead of wasting their money on lobbyists. Bud Light sided with the Left against the average American and no amount of D.C. lobbyists in fancy suits will make them forget that."
-AFF Statement
“The toughest thing about the power of trust is that it's very difficult to build and very easy to destroy. The essence of trust building is to emphasize the similarities between you and the customer.”
-Thomas J. Watson