According to a report from the New York Post, the ad agency that facilitated the Dylan Mulvaney partnership, with Bud Light now finds itself in a state of “serious panic mode,” An ad agency out of San Francisco that often fixes prominent social media influencers with high-powered corporations.
Captiv8, had orchestrated the initial partnership between transgender TikTok star Dylan Mulvaney and the brand Bud Light. However, in the face of the unforeseen and intense backlash to the campaign, the ad agency has been scrambling to save face after what was disastrous move.
One source told the New York Post that the company has been “in serious panic mode” since the backlash began. However, the source also said that the agency has returned to “business as usual.” As noted by the Post, according to its website Captiv8 was-
“Co-founded in 2015 by Krishna Subramanian — a Silicon Valley investor who sold online ad network BlueLithium to Yahoo in 2007 for $300 million — Captiv8 has worked with Walmart, American Express, Twitter and KraftHeinz,”
- New York Post
Former Bud Light Vice President of Marketing Alissa Heinerscheid, as well as her boss Daniel Blake, came under heavy scrutiny following the Dylan Mulvaney ad and especially after video surfaced of her on a podcast earlier this year in which she aimed to shift Bud Light away from its “fratty” base. Both executives were forced to take a leave of absence.
Anheuser-Busch CEO Brendan Whitworth said the company “never meant to be part of a discussion that divides people”. In a statement published after the backlash. Whitworth said-
“As the CEO of a company founded in America’s heartland more than 165 years ago, I am responsible for ensuring every consumer feels proud of the beer we brew,” Whitworth wrote, adding that the company has “a proud history supporting our communities, military, first responders, sports fans and hard-working Americans everywhere.”…“We never intended to be part of a discussion that divides people,” [and] “We are in the business of bringing people together over a beer.”
-Anheuser-Busch CEO Brendan Whitworth
Though some thought the “Go Woke – Go Broke” consequence would be short term, it seems America is not buying into the idea. Target is feeling the same loss as Anheuser-Busch. Who will be next ? – America is watching now and as these companies have seen are using the power of consumerism to strike a blow to the democratic progressive left. America is waking up to the deceitfully insidious ideology of the woke left. Stay tuned – America keep watching!
“Strong people stand up for themselves, but stronger people stand up for others.”
-Suzy Kassem