Barron Trump, the 20-year-old son of President Donald Trump and First Lady Melania Trump, is now listed as one of five directors of a Palm Beach, based yerba mate company called SOLLOS, with its first canned drinks set to hit shelves in May 2026. Florida state business records reviewed by the Daily Mail confirm his role at the company, which is registered in both Florida and Delaware.
The youngest Trump is building his own business identity while still a sophomore at New York University's Stern School of Business. SOLLOS Yerba Mate, co-founded by Spencer Bernstein and Stephen Hall, both of whom attended the same Florida high school as Barron, Oxbridge Academy, announced its product line on LinkedIn, teasing a 12-pack of canned yerba mate in pineapple and coconut flavors.
It is a straightforward move for a young man who, by all available accounts, wants to earn his own way in business rather than coast on a famous surname. And in an era when celebrity beverage brands seem to multiply by the week, Barron Trump's entry into the market stands out for a different reason: he is doing it quietly, with old classmates, in a product category that actually has room to grow.
Yerba mate is a traditional caffeinated tea from South America. Its popularity in the United States has risen in recent years, with brands like Guayaki now stocked at major retailers including Whole Foods and CVS. SOLLOS appears to be positioning itself in that same expanding market, though details beyond the LinkedIn announcement remain thin.
The company's website is currently under password protection. The LinkedIn teaser showed the brand's signature packaging, cans with yellow and baby blue stripes and an orange sunburst logo, displayed on a surfboard floating in the ocean. The Palm Beach Post reported the company's dual registration in Florida and Delaware.
Beyond Barron's directorship, the identities and roles of the other four listed directors have not been publicly disclosed. What specific duties Barron holds at SOLLOS, beyond the formal listing, also remains unclear.
Barron Trump has drawn increasing public attention as he steps further into adult life. His interest in property development has already been reported, with sources describing his ambition to follow his father's path in real estate as well.
Barron Trump's biography is unlike that of most 20-year-olds. Born and raised in New York City, he attended school there until 2017, when his father took office for his first term. He then lived in the White House, the first boy to do so since John F. Kennedy Jr. more than 50 years earlier.
He is 12 years younger than his closest half-sibling, Tiffany Trump, who is 32. His older half-siblings, Don Jr., 48; Ivanka, 44; and Eric, 42, have all built public careers of their own. Barron, by contrast, spent much of his childhood shielded from the press.
That relative privacy has not stopped the media from speculating about his future. In March, an insider told People that Barron "has inherited his father's interest in making money and a name for himself, and is well on the way to becoming an entrepreneur." The same source indicated he has set his sights on property development.
Despite efforts to keep a low profile, Barron has found himself in the public eye on several occasions. He once aided in the rescue of a woman during a violent assault, drawing widespread attention for his composure under pressure.
First Lady Melania Trump, in her 90-minute documentary that premiered in theaters in January and is now streaming on Amazon, spoke openly about her youngest son.
"I love him. He has an incredible mind."
Melania described Barron as "very confident" and said she wants him to live his own life and carve his own path. President Trump, for his part, said in the documentary that he has "cute conversations" with Barron, a rare personal glimpse into the family dynamic.
The functional beverage space, energy drinks, health teas, adaptogenic waters, has become one of the fastest-moving consumer categories in American retail. Yerba mate occupies a niche that appeals to health-conscious younger consumers who want caffeine without the crash associated with traditional energy drinks. Guayaki, the best-known brand in the space, has expanded from specialty stores to mainstream chains.
SOLLOS enters that market with at least one built-in advantage: name recognition. Whether Barron Trump's involvement drives consumer interest or invites political scrutiny, or both, remains to be seen. The brand has not yet disclosed pricing, retail partnerships, or distribution plans beyond the May 2026 launch window.
Online attention surrounding Barron has grown steadily. He has been the subject of social media speculation on unrelated topics, and his movements have occasionally attracted tabloid coverage, including a privacy controversy at Mar-a-Lago.
None of that noise changes the basic facts here. A 20-year-old college student, working with friends he has known since high school, filed the paperwork, registered the company in two states, and announced a product with a launch date. That is more than most critics twice his age have managed.
Several details remain undisclosed. The exact launch date in May 2026 has not been specified. The full list of directors beyond Barron, Bernstein, and Hall has not been made public. The company's website remains locked behind a password, offering no additional information about sourcing, manufacturing, or retail availability.
Whether SOLLOS succeeds or fails will depend on execution, not last names. But the venture itself tells you something about the direction Barron Trump is heading, toward commerce, not politics, and toward building something with his own name attached to it.
In Washington, everyone has an opinion about the Trump family. In Palm Beach, at least one member of it is busy filling out incorporation papers and designing cans. That distinction matters more than the commentary ever will.